**This post is a sponsored post written by someone else. I was compensated for this post.**
Setting up an online retail store has gotten easier over the years with many companies offering to create websites, provide hosting services and update the site for a relatively low cost. In fact, there are many options available that let you create your own website using simple-to-use templates. However, unlike the movie “Field of Dreams,” just because you build it does not mean they will come. You must understand how to get search engines to find the site, something known as ranking. You must then get customers to purchase from the site, a process known as conversion. Finally, you want those customers returning to buy again, something called retention. These tips can help you with your ranking, conversion and retention so that your online store is a success.
Be Unique
One of the most important things to remember about websites is that search engines want to return results that are unique. If you are selling products you are producing yourself, that is usually not difficult. However, if you are selling items manufactured by someone else, chances are you will be using product feeds that include pictures and descriptions supplied by the manufacturer. This means your content may be exactly the same as a competitor’s content. Instead of simply placing the manufacturer’s description on the site, rewrite the descriptions in your own words. Consider taking your own photos with the products in use rather than using the ones provided by the manufacturer. The more unique your site, the more likely it is to get found by search engines.
Establish Yourself as an Expert
The internet provides a wide range of places for people to shop and it is difficult for a new company to compete based on price. Therefore, establish yourself as an expert in your industry by writing a high-quality blog post on your industry. Include links to your products to bring customers to your website. Share what knowledge you have regarding your product niche so that customers feel they can come to you when they have specific questions.
SEO Matters
Search engine optimization, or SEO, is critical to success in today’s online world. SEO is an ever-changing process and it is important to keep up with changes to search engine algorithms and adjust your website accordingly. It is harder for product pages to rank as high in search engines than blogs or white papers as product descriptions are normally short, making them less attractive to search engines. Expand the page content by allowing customers to share products and opinions using social media sites like Facebook, Twitter, Instagram or Pinterest.
These simple tips can help you grow your online retail store even with the stiff competition that exists today. By developing knowledge of SEO, establishing yourself as an expert and creating a unique, easy-to-load website, you will develop the rankings, conversions and retentions you want when you start an ecommerce store
**This post is a sponsored post written by someone else. I was compensated for this post.**
This post is written by Sarah Coulsey. She is a Wife, and Mother of two boys living in New England. This post may contain affiliate links.
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