Heely's Black Friday Through Cyber Monday Sale!

Heelys Announces Four-Day Deal for Black Friday through Cyber Monday
Savings Up to 70 Percent, Plus Free Ground Shipping on Any Purchase

WHO:
Heelys, Inc. (NASDAQ: HLYS)

WHAT:
Four-Day Deal for Black Friday through Cyber Monday – US Residents Only

WHEN:
Begins 12:00 AM (CST) on Friday, November 25, and ends at 11:59 PM (CST) on Monday,
November 28, 2011

WHERE:
Heelys Shop - http://shop.heelys.com/

DETAILS:
Buy any pair of Heelys or HX2s, and get second pair for $25; buy a Nano, get any pair of shoes for $25; free ground shipping on all orders. The Four-Day Deal is only available online at the Heelys Shop (http://shop.heelys.com) and is only valid from Friday, November 25, through Monday, November 28, 2011. This offer is for US customers only.

PRODUCT INFORMATION:
HEELYS: MSRP: $47.00 and up
Heelys are the original shoes with wheels in the heels that allow the user to transition from a walk to a roll by shifting the weight to the heel. Users can also transform Heelys into street shoes by removing the wheels. An instructional video on how to get started can be found at www.Heelys.com.


HX2: MSRP: $54.99 and up
Heelys HX2 has two removable wheels in each shoe, making it ideal for younger kids and beginners. Not only is it easier to maintain balance, but the HX2 also does not require as much leg strength to lift up your toes to skate. When you get the hang of skating, convert the HX2 into a normal pair of Heelys by removing the front wheel. Pull out both wheels, and the HX2 becomes a normal pair of street shoes.

NANO: MSRP: $85.00
The Nano™ was designed in house at Heelys® and works by simply removing the wheel from one of the Heelys skate shoes and snapping the patented wheel bracket into the Sole-Link™, like a ski or snowboard binding. For use on a single foot, the innovative board thrills the user with the same sensations and freedoms felt while slalom skiing and wakeboarding. The Nano™ lets skaters move farther, faster and longer than ever before.

MORE INFORMATION:
Log on to http://www.Heelys.com for products, videos and how to guides. Follow Heelys on Facebook - http://www.facebook.com/Heelys, Twitter - http://twitter.com/Heelysworldwide and YouTube - http://www.youtube.com/Heelysworldwide.

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys® brand. The company’s primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys HX2, uses two wheels for better balance and control, making it ideal for younger users. Heelys’ third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Instructional videos on how to get started can be found at http://www.Heelys.com/.